Create the adverts (U20: P4, M2) P4 (U20): Create production materials to be used in the original media product Completed as a group with Katie Mellis, Rafael Edmead, Theoni Bossman and I Billboard mock up Billboard This is the billboard for our advertising campaign for Carter Soft Drinks. It includes a large logo stating the name of the drink. The colour scheme uses the signature colour red, and this is consistent across each advertisement on the various different platforms, as it reflects the colour of the liquid of the drink. It includes a sport-related background in order to conform to the sports theme genre of the campaign. It also includes its social media accounts, in order to reflect the client brief in which Carter Soft Drinks hopes for the campaign to go viral. Billboard in context Magazine advert mock up Magazine advert The magazine advert we created for the campaign consists of similar features of the billboard, such as the logos, colour scheme, fonts, and social media...
Planning the adverts (U20: P2, P3, M2, D1) Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief Completed as a group with Katie Mellis, Rafael Edmead, Theoni Bossman and I Proposal Plan Billboard The logo, which states the name of the drink, Phizzwizzard, will be placed on the top of the billboard, in bold lettering to ensure that it stands out. This will allow audiences to clearly identify the brand, which will in turn increase brand awareness, and its popularity. The Billboard will emphasise the main image of the can of the drink, which includes the name of the drink, which is Phizzwizzard. This is important so that audiences can easily identify the can on shop shelves. The background will include an image of a sports court, which reflects the sports themed genre of our advertising campaign. The signature colour that will be visible...