Task 1: Research Portfolio (U20:P1, M1 U24:P1) Learning outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products. Learning outcome 2 (U24): Understand the products that are produced within and across media industries. Coco cola- Share a coke Case Study On Coca Cola 'Share A Coke' Campaign (digitalvidya.com) Share a Coke was a marketing campaign in which Coco-Cola replaced their logo with some of the nations most popular names, which were printed on the labels. People were also able to personalise their own bottles. Aims and objectives The primary campaign objective was to i ncrease the consumption of Coca-Cola over the summer season . This was going to be done through creating more awareness in order to increase the sales. The secondary objective was to get people talking about Coke again. The campaign aimed to make consumers see Coke in a way that would encourage them to love the brand rather than just consum...