Planning the adverts (U20: P2, P3, M2, D1) Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief Completed as a group with Katie Mellis, Rafael Edmead, Theoni Bossman and I Proposal Plan Billboard The logo, which states the name of the drink, Phizzwizzard, will be placed on the top of the billboard, in bold lettering to ensure that it stands out. This will allow audiences to clearly identify the brand, which will in turn increase brand awareness, and its popularity. The Billboard will emphasise the main image of the can of the drink, which includes the name of the drink, which is Phizzwizzard. This is important so that audiences can easily identify the can on shop shelves. The background will include an image of a sports court, which reflects the sports themed genre of our advertising campaign. The signature colour that will be visible...