Sasha Nahum Unit 20 and 24

Personnel and job roles (U24:P3) Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry  P3 (U24): Describe what skills are required for differing media industry job roles  Job roles available in the advertising industry Graphic designer Project manager Market researcher Talent agent Copywriter Director Media planner Web designer Social media manager Illustrator Digital marketer Production manager Photographer Video editor The Powtoon creations were completed as part of a group with Katie Mellis, Rafael Edmead, Theoni Bossman and I. Photographer Why is this role needed in advertising and marketing? -photographer's play a significant part in advertising and marketing because photographs are used within adverts. an example of this is billboards.  -this is because they can tell a story.  -nowadays, consumers are very much visual, and therefore only the images that stand out can capture their attention. -it is...

Success stories (U24:D1) Learning Outcome 1 (U24): Understand the products that are produced within and across media industries.  D1 (U24): Discuss how successful media concepts have been positively exploited across multiple media industries Netflix Netflix Content Chief Says Programming Spend Will Increase, Discusses Most Popular Shows - Tubefilter Netflix is an American subscription streaming service and production company. It was introduced in 1997, and offers a variation of different films and television series through distribution deals, as well as its own productions referred to as Netflix Originals. Netflix is available for streaming in over 190 countries. The variation of films and TV series that it offers differs according to country, and will often change from time to time. Some of these countries include the USA, UK, Canada, Brazil, Mexico, Germany, and France. However, it is not accessible in Russia, China, Syria, North Korea, and Crimea. Netflix is paid as a monthly...

 Discuss technology (U24: P2, M1) Learning outcome 1 (U24): Understand the products that are produced within and across media industries. P2 (U24): Explain the use of converging technologies within an identified sector Convergence: The interlocking and merging of mass media technologies, traditional media, and digital media into one.  M1 (U24) Discuss how the industry has utilised developments in technologies  Production technologies One way in which technology has developed is through interactive billboards,a promotion that requires active participation on behalf of the audience. An example of this is Reebok. Reebok installed a speed camera and tracking technology that challenged people passing to run past the display. If the person could beat a certain speed they would be rewarded for their quickness with a pair of ZPump 2.0 shoes, which they were advertising. This allows audiences to engage and interact with the campaign, which raises awareness which will result in mor...