Personnel and job roles (U24:P3)

Personnel and job roles (U24:P3)

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry 

P3 (U24): Describe what skills are required for differing media industry job roles 

Job roles available in the advertising industry

• Graphic designer
• Project manager
• Market researcher
• Talent agent
• Copywriter
• Director
• Media planner
• Web designer
• Social media manager
• Illustrator
• Digital marketer
• Production manager
• Photographer
• Video editor

The Powtoon creations were completed as part of a group with Katie Mellis, Rafael Edmead, Theoni Bossman and I.

Photographer

Why is this role needed in advertising and marketing?

-photographer's play a significant part in advertising and marketing because photographs are used within adverts. an example of this is billboards. 

-this is because they can tell a story. 

-nowadays, consumers are very much visual, and therefore only the images that stand out can capture their attention.

-it is important for the advertising photos to be high quality and eye-catching so that the brand message is delivers through consumers engaging with the advert.

-by using such high quality photos also displays a professional image to an audience. This is why businesses are willing to spend a lot of money on photography. 

Job roles

- setting up photographic equipment, whilst ensuring that the angles and lighting of the photo will be adequate.

- taking photographs of the product

- editing and retouching images

Salary

- full-time photographers can usually make anywhere between 20,000 and 75,000 every year, although some photographers can make an ever larger amount.

- the salary can vary depending on location, experience, and the employer.

- it can also vary if one decides to be a freelancer, in which they choose their own rates.

How to become a photographer

-although one can become a professional photographer without going to a formal education institute, it is known to add a lot of value to your career, skills, and experience as a professional photographer.

-there are also many online courses that one can complete to greaten and improve their skills, which can also build ones portfolio.

-potential clients will often base ones skills and talent based on ones portfolio.

Social media manager

Why is this job needed in advertising and marketing

- social media managers manage the online and social media presence of the brand

- marketers can engage with their target audience

- increases brand recognition: regular posting on social media platforms allows companies to interact with consumers.

- can keep track of any algorithm changes and new trends within the platform 

Job roles

- analysing data engagement

-identifying trends in consumer interactions

- planning digital campaigns to build a community online 

- quick feedback

- social listening

- brand consistency

- content creation

Salary

- an assistant or junior social media manager their starting salary is likely to be between £19,000 and £25,000, usually depending on experience. 

-more experienced social media managers typically earn between £30,000 and £40,000. 

- however, with substantial experience your salary can increase to £60,000 or more. 

Skills needed

- time management

- communication skills

- creativity

- social media knowledge

- analytical skills

- flexibility

- writing skills

How to become a social media manager

- establish an online presence

- a social media manager will not need specific qualifications, but it will be helpful for individuals to have a degree in media, management, and advertising. 

- it is significant that when one is going into social media manager to have previous work experience, as this will make them stand out to a brand. 

Created by me

Created by Katie

Created by Raf

Created by Theoni