Create the adverts (U20: P4, M2)

 Create the adverts (U20: P4, M2)

P4 (U20): Create production materials to be used in the original media product

Completed as a group with Katie Mellis, Rafael Edmead, Theoni Bossman and I

Billboard mock up

Billboard

This is the billboard for our advertising campaign for Carter Soft Drinks. It includes a large logo stating the name of the drink. The colour scheme uses the signature colour red, and this is consistent across each advertisement on the various different platforms, as it reflects the colour of the liquid of the drink. It includes a sport-related background in order to conform to the sports theme genre of the campaign. It also includes its social media accounts, in order to reflect the client brief in which Carter Soft Drinks hopes for the campaign to go viral.

Billboard in context

Magazine advert mock up

Magazine advert

The magazine advert we created for the campaign consists of similar features of the billboard, such as the logos, colour scheme, fonts, and social media accounts. It contains a main image of 2 cans of phizzwizzard clashing together producing a red splash, again reflecting the colour of the liquid. It reflects the idea that phizzwizzard is a refreshing drink that will thus provide one with energy. 

Magazine advert in context

Video advert

The video advert we have created for the campaign is an audio-visual representation of the product. It allows one to gain a second hand experience of what it is like consuming the products. It suggests that phizzwizzard provides one with energy that can enhance their sports abilities. There is different types of music throughout the video to reflect what is occurring in the scene. It includes a close up shot of the can, as well as the logo and voiceover of the slogan, which will clearly associate it with the other advertisements. 

Audience feedback

QUESTIONS WE ASKED	OLDER TARGET AUDIENCE: 30 SOMETHINGS	YOUNGER TARGET AUDIENCE: 13–18-YEAR-OLDS
Is the campaign consistent?	Yes, I can identify that the different advertisements across various platforms are part of the same campaign. This is mostly because of the same logo being included in each platform, as well as the slogan. This is always in the same font.	Yes. They always use the same logo and slogan, in the same font. The colour scheme is also consistent, as it always includes the signature colour red.
What do you think could be improved?	The magazine advert is not as sport related as both the billboard and the video advert. Maybe adding in a few footballs, or some sport related images, would improve this.	The football player within the video advert could have worn a football kit. This would reflect the narrative a bit more.
What do you like about the campaign?	I like the genre of the magazine. It reflects a rather retro genre, as it reminds me of what it was like when I was young. Perhaps this is because of the can, as this is what I used to drink from when I was younger. The bright colours emphasise this.	I have a passion for sports, so I like how each advertisement has a sport-related aspect to it, to reflect the genre of the advertising campaign. I also like the bright colours as it makes it more aesthetically pleasing, and it suggests that phizzwizzard produces fun and happiness.
Would you consider buying phizzwizzard after seeing the campaign?	Yes. The advertising campaign portrays it as a drink that enhances energy and motivation, which makes it appealing to me.	Yes. The advertising campaign portrays it as a drink that produces happiness, and I want to experience as such.